JCPENNEY

After following JCPenney for the last few months, I realize that their social responsibility is on the rise.  With the program C.A.R.E.S. and their investment with their associates, failure is not an option.  JCPenney has quickly learned that their associates are their preferred customers because they opted to work there.  The company aims at offering a clear path for personal growth, creating a work place that not only helps the community but also the environment. 

JCPenney is an American retailer that is aiming to “Go Green” with their C.A.R.E.S program that employees nationwide are taking part in.  JCPenney wants customers to know that “Everyday Matters”.   The C.A.R.E.S program aims to support JCPenney as a business but also work to improve the environment through social and ethical responsibility.

Community
Associates
Responsible Sourcing
Environment
Sustainable Products

The C.A.R.E.S program began in 2008 with just a handful of ideas of how to help the environment.  Now the company has exploded in the number of options that employees and customers can do. JCPenney looks to their social responsibility.  The management of JCPenney has taken many steps in order to provide the sustainability of earth.  With the steps of C.A.R.E.S and the work of WINNING TOGETHER, the employees are stepping up in order to maintain the slogan “Everyday Matters”.

Each store is taking part in the C.A.R.E.S program.  Employees are encouraged to speak up on ways to help the environment.  The benefits not only effect the environment but also can save JCPenney money in the long run. 

 The C.A.R.E.S program involves not only the employees but the customers too.  Time and money have been invested in this program.  Recycling, transportation, building greener buildings and renewable energy are a few of the ways JCPenney is participating.  Recently, they have begunaccepting environmentally friendly clothing.  This means that the clothing has to either be recyclable, organic and renewable.

Reference: http://www.jcpenney.net/about/social_resp/environment/default.aspx

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